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Posters, Posters & More Posters!

In addition to the breath-taking mountains, serene lakes, and immaculate cities, towns, and villages, Switzerland often features a landscape dotted with posters displayed in public areas, aimed at informing the public about issues up for vote.


They are Everywhere

These posters, commonly displayed on streets, in parks, and at public transportation stops, serve as visual aids to capture the attention of passers-by and communicate key arguments or positions on the issue. This decentralized approach to information dissemination ensures that citizens are exposed to a variety of perspectives and have access to the resources necessary to make informed decisions during the voting process.


Voting in April on….

In Switzerland, the contents of posters erected to disseminate topics up for vote are varied and often reflect the diverse range of perspectives and interests surrounding the issue at hand. Let's consider a different real-life example of a contentious topic that Swiss citizens might vote on: a proposed initiative to amend labour laws to increase the minimum wage.


Advocating For

In this hypothetical scenario, posters advocating for an increase in the minimum wage might feature powerful visuals and concise messages aimed at persuading passersby to support the initiative. One poster could depict an illustration of a struggling worker juggling multiple jobs, with text overlay highlighting the challenges of making ends meet on a low wage. The accompanying message might read: "Fair Wages for Hard Work - Vote YES for a Living Wage."


Advocating Against

Conversely, posters opposing the initiative might take a different approach, focusing on potential negative impacts on businesses and employment rates. An opposing poster could showcase a small business owner, alongside text emphasizing the financial strain of higher labour costs and the risk of job losses. The message might state: "Protect Jobs and Businesses - NO to Unreasonable Wage Hikes."


Government Neutrality

Additionally, neutral posters disseminated by government agencies might aim to provide factual information about the potential effects of increasing the minimum wage. These posters could feature data and analysis from economic experts, alongside resources for voters to explore both sides of the issue in more detail. In summary, the contents of posters erected in Switzerland to inform voters about topics up for vote reflect a variety of visual styles and messaging strategies, serving to engage citizens in informed decision-making within the democratic process.


Here’s an example of the outcome of a vote in 2012

In a significant outcome, Swiss voters overwhelmingly dismissed a proposal to increase the nation's mandatory annual leave from four to six weeks. Final tallies revealed that 66.5 percent of voters opposed the initiative, while only 33.5 percent were in favour.


Turnout for the vote reached 45 percent, as reported by the Federal Chancellery in Berne. Switzerland, despite not being a member of the European Union, currently adheres to a four-week legal minimum holiday allowance, aligning with the 27-member bloc.


However, various competing economies such as Austria, France, Italy, and Sweden enforce a five-week minimum. The Swiss Employers’ Association (SBA), advocating for a "no" vote, asserted that citizens had come to recognize that "something that initially sounds appealing actually brings numerous drawbacks upon closer examination."


Expressing disappointment with the outcome, trade unions highlighted their concerns. Nevertheless, Martin Fluegel, President of Travaile.Suisse, stated he was "proud to have brought attention to the issue of overwork."


Opponents, including the business federation Economiesuisse, cautioned that extending holiday durations would incur significant costs and could potentially prompt companies to relocate to countries like Germany.


Increase your vacation allowance - YES PLEASE!


However, not in Switzerland! But that is #DirectDemocracy




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